When this episode was taped Bitcoin hit 58,000. Twelve months ago it was nearly 9300. And although the stock is very volatile you cannot argue with the growth in the value of Bitcoin. As other cryptocurrencies such as Ethereum and Dogecoin are making more noise it seems as if the daily press releases for startups in cryptocurrencies keeps growing.

Adam Mastrelli of IBM weighs in this fast and exciting field. He helps break down what is blockchain, cryptocurrency, and NFTs ( ie non-fungible tokens). Along with some help from professor Scott Galloway of NYU we dive head first into this topic. We help folks unfamiliar with cryptocurrencies understand what it is and what it is not.

The decentralization in control over multiple types of revolutionary technologies tends to be inevitable. For example workers used to only work in an office using the company phone, using the company fax, all of which were tied to a company mainframe or system. Today all of that has changed with email, mobile and now finance. As our guest explains the decentralization and transparency offered by technologies like Bitcoin are a major threat to traditional industries including banking, finance, music, entertainment, and insurance.

With NFTs the individual creator controls his destiny when it comes to distribution and monetization of the asset being sold. And when you layer in smart contracts, blockchain and a transparent ledger you have the basic conditions for transactions that can be completed in a more safe and secure manner.

Adam also shares some insights into how IBM was able to conduct a virtual meeting for 40,000 people. According to Adam the days of old with a cheap webcam, inadequate lighting and poor audio is over! The pandemic has demonstrated that content creators and individuals on Zoom, Microsoft Teams and other platforms who create engaging content as well as appealing visual and audio presentations have higher engagement rates.

Truly engaging content is just that - engaging. Organizations that invest in the right video and audio solutions for their employees come out ahead by allowing their brand to look and sound better than their competitors. According to Adam the future may look more virtual rather than less virtual especially when talking about individual NFTs. And if the future world is more virtual the importance of having all individuals of the company represent your brand well is that much more important. And holistically speaking...all elements need to come together - Video, Audio, Network Bandwidth, and Security to enhance the user experience.

Disclaimer: No one in this video is a financial advisor. Therefore consult your own financial advisor before making decisions of purchasing financial instruments.

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